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Guidance supporting Europe’s aspiring entrepreneurs
Policy and practice to harness future potential

CHAPTER 3
Guidance in the entrepreneurship agenda of IVET institutions............................63
3.1. Involving entrepreneurs in the guidance offer.............................................64

3.1.1. Work placements and company visits...........................................65
3.1.2. Role models..................................................................................66
3.1.3. Job shadowing..............................................................................71
3.2. Familiarising students with entrepreneurial principles and thinking............72
3.3. Enterprise familiarisation activities..............................................................75
3.3.1. Innovation camps..........................................................................75
3.3.2. Business competitions ..................................................................76
3.3.3. Other approaches .........................................................................78
3.4. Guiding through business simulation games and exercises.......................78
3.5. Training and supporting teachers and guidance professionals ..................83
3.5.1. Continuing professional development courses .............................84

3.5.2. Events and seminars ....................................................................86
3.5.3. Placement schemes......................................................................86
3.5.4. Resource materials.......................................................................87
3.5.5. Initial teacher training....................................................................88
3.6. Summary assessment of the role of guidance in IVET...............................88
3.6.1. General assessment.....................................................................88
3.6.2. Formal guidance services.............................................................89
3.6.3. Non-formal guidance.....................................................................90
3.6.4. Guidance building entrepreneurial foundations and skills ............90
3.6.5. Opportunities for the future ...........................................................92

CHAPTER 4
Entrepreneurial guidance in higher education .....................................................93
4.1. Guiding students into entrepreneurial learning opportunities .....................94
4.1.1. Mainstream information and guidance channels ..........................95

4.1.2. Student ambassadors...................................................................97
4.1.3. Student-led enterprise clubs .........................................................98
4.1.4. Awareness-raising activities..........................................................99
4.2. Embedding guidance in entrepreneurship education ...............................100
4.2.1. Case studies, practical group work and assignments for
companies...................................................................................101
4.2.2. Internships and shadowing opportunities ...................................103

4.2.3. Fully entrepreneurial delivery models .........................................104
4.2.4. Business simulations and games, and the role of new
media channels...........................................................................107

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