Page 139 - increasing-the-value-of-age-guidance-in-employers-age-management-strategies

Increasing the value
of age

Guidance in employers’
age management strategies
5544 EN  TI-BC-14-003-EN-N

The European active population is ageing. In the face of growing
skills shortages, both national States and employers need to
prolong the working lives of their most experienced workers. While
enterprises strive to respond to this challenge, most still have not
fully explored the potential of guidance activities in addressing age-
related issues in career development. This Cedefop study analyses
the role of guidance in the age management strategies of firms.
Evidence from this report illustrates how guidance activities allow
older individuals to plan their mature career stages and exit
strategies in a structured way, increasing the likelihood of
successfully prolonging their careers. Guidance also allows firms to
maximise the potential of their human resources, by providing tools
to assess and develop worker skills and knowledge, as well as
strategies to increase the productive contribution of the older
workforce. If supported by a life-span perspective, guidance allows
for effective age management strategies, with smooth integration in
internal processes and covering all staff.
The findings of this report encourage further development of the
role of guidance in age management strategies, offering insights
on the creation of incentives for firms and individuals, on strategies
for stakeholder engagement, and on the application of quality
frameworks.

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