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                                                                             CHAPTER 2
                                                      Do European employers support longer working lives?  27





                 onwards, the European working-age population is expected to shrink, while
                 the population over 60 will continue to increase. The strongest pressure is
                 expected to occur during the period 2015-35 when the baby-boom generation
                 will enter retirement. Ensuring that the baby-boom cohorts stay longer in the
                 labour market and remain healthy, active and autonomous as long as possible
                 is therefore a key challenge.
                   Both the EU and national governments have set targets for sustainable
                 participation of workers and the knowledge-based society. Active ageing is
                 regarded as the central concept the EU developed to deal with an increasingly
                 ageing society (European Commission, 2001, 2002; Walker, 2002; OECD,
                 2000). It encompasses an increase in labour force participation of older
                 workers as well as promotion of productive activities in the life phase of
                 retirement such as involvement of citizens in and commitment to matters of
                 society. The key message is an explicit call for a ʻdynamic lifecycle perspectiveʼ.
                   In 2004, the European Commission assessed progress achieved towards
                 the Stockholm and Barcelona targets in its communication Increasing the
                 employment of older workers and delaying the exit from the labour market and
                 has judged it to be insufficient (European Commission, 2004). Member States
                 were asked to take drastic action and develop comprehensive active ageing
                 strategies (European Commission, 2005).  The EU committed itself to
                 supporting this development through policy coordination, exchange of
                 experiences and best practices, and through financial instruments (European
                 Commission, 2004; OECD, 2006). The two European reports on demography
                 that followed (European Commission, 2006; 2008) assessed where Member
                 States stand in responding to the challenges of demographic change.
                   Retirement of the baby-boom generation marks a turning point in
                 demographic development of the EU. Ageing is no longer something that will
                 happen in the future but is happening now and takes place in overwhelming
                 numbers. The population aged 60 years and over will increase by two million
                 people every year. The working-age population will stop growing and will be
                 shrinking after 2012 by 1 to 1.5 million people each year. Rates of men and
                 women in employment at the age of 60 are low which means that ageing baby-
                 boomers are a major potential for Europeʼs labour force.
                   Ensuring that the baby-boom cohorts stay longer in the labour market and
                 remain healthy, active and autonomous is a key opportunity for tackling
                 demographic ageing.
                   To make this happen we need to improve our understanding of older
                 workers decisions regarding retirement and impediments to staying in the
                 labour market. And as employers are regarded as key players in the decision-
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