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1.4 Academia of counsellors in Europe and to focus on the participants reflected on the results of their stays
development of training programmes to address abroad, got to know each other, passed on what
current key challenges in labour market and they had learned and shared new experiences.
counselling. More information can be found here: The participants agreed that they returned to
https://academiaplus.eu/project/about/. their jobs with new motivation and knowledge,
improved their language skills and learned new
In 2019, the Academia programme was especially methods for their daily work. Moreover, it was
a highlight for the Euroguidance Centre in Germany suggested to establish an Academia Alumni Net-
as a total of 42 participants were selected out of work in Germany and to propose this idea to the
80 applicants – a record number to this day. Since entire Academia Network.
2018 - in addition to a compulsory experience
Since 1992, Euroguidance centres in different coun- • be able to understand learning in multicultural report - participation on a one-day follow-up The catalogue of Academia training opportunities
tries have carried out learning mobility projects, environment; workshop has been a fixed component for German for spring 2021 will be published in October 2020
the most substantial of which is Academia. It is • be able to practice professional language and Academia participants. During the 2019 follow-up at www.euroguidance.eu/international-mobility/
coordinated by the French Euroguidance Centre participate in discussions; workshop at the Euroguidance Centre in Bonn academia
and the partner countries in the Academia 2019 • widen the professional network.
exchanges were: Belgium (FR), Czech Republic,
Denmark, Estonia, France, Germany, Slovenia, In 2019, 12 learning mobility programmes were
Spain, Sweden, and the United Kingdom. The offered to 136 participants. Guidance professionals
national Euroguidance Centres are involved in valued highly learning from colleagues in diverse 1.5 Online facts
hosting guidance counsellors from other countries group of countries, job-shadowing, networking
on one-week long thematic study visits as well as and acquisition of new practices. The feedback
sending their own guidance professionals on such provides clear evidence about the improvement
study visits to partner countries. of competencies and implementation of new and figures
practices in career guidance.
To date, over 2 000 guidance professionals from
all over Europe have taken part in the study ex- Academia is also a valuable exchange for part-
changes. The main aim is to develop competencies nership itself. In 2019, the German partner at
of guidance practitioners and to offer participants the University of Applied Labour Studies hosted
the opportunity to understand learning in a multi- the annual meeting in Mannheim. The aim was
cultural environment. to evaluate the 2019 exchanges, plan for 2020,
to share learning mobility management expe-
Learning outcomes expected for the guidance riences and reflect on the future themes of the
professionals after Academia exchanges are to: exchanges.
• have an overview on lifelong guidance in The Euroguidance website is the main platform by opportunities, forthcoming events, national guid-
Europe; Furthermore, a new initiative, which the network spreads information and pro- ance systems and about us.
• be able to understand a specific guidance Academia+, was launched by the vides all relevant resources on European guidance The predominant form of traffic to the website
theme, to make comparison, to understand partners in Germany, Portugal, and mobility topics. All Euroguidance centres are is now equally split between direct and organic
practices and challenges; Luxembourg and the UK in 2019 responsible for providing content to this website
• deepen knowledge about the host guidance with the aim to support and con- and further disseminate it to the wider guidance search, accounting for 41% of traffic each. In the
first half of 2019 organic search was the most
service; solidate the exchange and transnational training community. Centres often communicate through popular source of traffic, similar to 2018, whereas
their national website and social media platforms the second half of 2019 saw direct search as most
as well which further supports the network's popular. This shift may see 2020’s most popular
online presence. traffic source come from direct search. Traffic via
referrals had decreased from 23.5% in 2018 to
www.euroguidance.eu 13.7% in 2019. Social media saw a small increase
from 4.3% in 2018 to 4.6% in 2019.
In 2019 there were around 42,500 visitors to the
Euroguidance Network website. This is an increase
of 32% from 2018. There was also a 26% increase www.facebook.com/Euroguidance/
in the number of sessions on the website. The The social media channel that Euroguidance uses
top 5 countries with most visitors to the website is Facebook. Its followers rose from 2800 in 2018
were the US, Italy, the UK and Sweden. This to the current 3 440 followers. The Facebook
differs slightly from 2018 where Spain was the page focuses on displaying the networks activities,
most popular, followed by the US, Italy, France and publications, good examples of practice, events
Sweden. The most popular web pages, after the and other relevant information such as academic
home page, were international mobility, training papers, articles and videos.
© Euroguidance Germany

16 1. EUROGUIDANCE – NETWORK LEVEL ACTIVITIES 1. EUROGUIDANCE – NETWORK LEVEL ACTIVITIES 17