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Broadening access to learning in the workplace  41





            in learning by groups with lower participation patterns in education and
            training. Consequently, incentives that encourage low-skilled adults to
            participate in training differ from those targeting workers with high formal
            education attainment and are combined with an assortment of learning
            support services, in which guidance and counselling play an important
            role (Cedefop, 2009d; 2009f). Information and counselling are critical in
            bringing learning-disengaged adults into education and training, improving
            retention rates and helping them achieve their learning goals.
              Sectoral training funds may involuntarily reinforce existing patterns in
            training participation and human resources policies, when the beneficiaries
            are well educated staff in technical positions or workers employed in large
            enterprises (Cedefop, 2008f, p. 123-134). The fact that the groups benefiting
            most from subsided training activities are those with the highest skill levels is
            no surprise, since training funds support activities initiated by the companies.
            To give access to learning opportunities to a broader range of staff through
            training funds, individual workers may directly request financial support for
            training-related activities independently of the enterprises’ interests, to increase
            their personal and professional development in Spain France, Italy and the
            Netherlands (Cedefop,2008f, p. 171). Ideally, both employer and worker
            interests should be considered in the design of incentives and training offers.
            To avoid focusing narrowly on specific sector-related skills and the short-term
            needs of employers, some sectoral training funds explicitly encourage worker
            employability through transversal competences that may aid mobility across
            enterprises, sectors and even occupations (Cedefop, 2008g, p. 16). Several
            sectoral funds also pay special attention to vulnerable groups of employees with
            lower training participation rates, such as the low-skilled and older workers, and
            those in danger of being made redundant because of restructuring plans.
              Communication and marketing strategies are needed to ensure that both
            employers and employees are familiar with incentives and training opportunities.
            However, communication campaigns alone may not be sufficient to increase
            enterprises’ commitment to training, if there are no support services in place
            to help employers formulate their training needs in line with their business
            development plans, conceive and put into action training strategies, and
            organise training activities at company premises. To encourage training in
            enterprises, national and sectoral policies, services and funding mechanisms
            need to tackle the following challenges:
            (a)   given that enterprises may not be aware of sectoral changes and skill
                 needs associated to technological change and innovation, some employers
                 may not realise the need to adapt their business approach and the
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