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Guidance supporting Europe’s aspiring entrepreneurs
                                                                Policy and practice to harness future potential




                     2.3.   Entrepreneurial aspirations and career option


                     The status of entrepreneurship, and the attractiveness of it as a career choice,
                     has an obvious effect on the  entrepreneurial  aspirations  of  individuals.
                     Entrepreneurship has long been praised in countries like the US, but in others
                     there are many, especially older people,  who still view it more sceptically
                     (Volkmann et al., 2009). Some regard it as an unsafe and risky option, and less
                     socially rewarding than some other career choices  (European  Commission,
                     2004b).  It is therefore important to shed light on the views of Europeans on
                     entrepreneurship as it has an impact on  the  guidance  needs  of  prospective
                     entrepreneurs and on the way in which education and guidance systems should
                     approach the issue.
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                         The 2009 Eurobarometer survey ( ) on entrepreneurship  indicates  that
                     Europeans still prefer a career as an employee as opposed to an entrepreneur:
                     surveys indicate that slightly more Europeans wish to be employed (49%) than
                     self-employed (45%) (The Gallup Organization, 2009). There has been  no
                     change in the number of Europeans wishing to become self-employed since the
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                     levels recorded in 2004. About half (50% in 2009) ( ) have never even thought
                     about starting their own business.
                         Although entrepreneurs have a positive image across all of the 28 European
                     countries surveyed, there has been a reduction in the attractiveness of becoming
                     an entrepreneur; in 2007, only 30% of non-self-employed respondents responded
                     positively to whether it was desirable  to  become  self-employed,  a  three
                     percentage point reduction from 2004. However, it is interesting to note that there
                     are significant differences between the older Member States and the new
                     Member States: in 2007, only 28% of EU-15 citizens found self-employment an
                     attractive prospect in comparison to 40% in NMS10.
                         One significant potential for Europe is the fact that young people in the EU-25
                     are  more  attracted to self-employment than their older counterparts; over half
                     (51%) of 15-24 year olds and half of those still in education  favoured  self-
                     employment  (The  Gallup  Organization, 2007). This can be seen most strongly
                     among the NMS10 where 62% of 15-24 year olds favoured an entrepreneurial
                     route. In contrast, across the EU-25, very few people aged 55 years and over were
                     interested in following an entrepreneurial pathway over the next five years (13%).

                     8
                     ( )  The 2007 Eurobarometer Survey on Entrepreneurship aims to assess the development of
                        entrepreneurship across the EU Member States and to identify the underlying factors that
                        encourage entrepreneurial mindsets and activities (The Gallup Organization, 2007). In total, 20
                        674 individuals were interviewed through telephone surveys between 9 January and 16 January
                        2007.
                     9
                     ( )  Since 2009 the statistical data cover the EU-27 instead of the EU-25 as was earlier the case
                        (2004 and 2007 Eurobarometer surveys).






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