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Increasing the value of age: guidance in employers’ age management strategies






                     Table 2.   List of guidance activities

                     Name                Description
                     Signposting         information on guidance provision and outreach to older workers
                     Informing           information about career opportunities available, according to life stage
                                         and career path
                     Advising            helping individuals and groups to interpret information and choose the
                                         most appropriate option, regarding retraining, CMS development,
                                         redeployment options, among others
                     Counselling         working with individuals to help them discover, clarify, assess and
                                         understand their own experience, and to explore alternatives and their
                                         possible implementation
                     Mentoring           offering client-focused support: can work as intergenerational dynamic
                                         allowing for mutual development and exchange of knowledge among
                                         workers in different career and life stages
                     Assessing           helping individuals, by formal and informal means, to obtain a structured
                                         understanding of their personal, educational and vocational development:
                                         for experienced workers, assessment of their skills, needs and aspirations
                                         is a fundamental step in planning the mature career stage
                     Teaching and training   learner-centred experience to enable individuals to acquire knowledge,
                                         skills and competences, related to making career management,
                                         education, and career decisions and transitions: can refer both to
                                         technical and key skills, such as social interaction or ICT skills
                     Sampling            providing work experiences, work trials, learning tasters, and other
                                         opportunities for individuals to gain first-hand experience to assist and
                                         clarify decisions: for experienced workers it might open paths to
                                         redeployment in different functions from the ones performed
                     Enabling            supporting (groups of) older workers in dealing with organisations
                                         providing or influencing employment and learning opportunities
                     Advocating          negotiating directly with organisations on behalf of individuals or groups
                                         for whom there may be additional barriers to access; for example, older
                                         workers frequently need organised representation before their employees
                     Following up        keeping in touch with individuals after main guidance interventions
                     Networking          establishing links with a range of individuals and organisations, such as
                                         employment services, social security, civil associations, to support and
                                         enhance guidance provision
                     Feeding back        gathering information on the needs of individuals or groups and
                                         encouraging providers of opportunities to respond by adapting or
                                         developing provision for specific age groups
                     Managing            managing guidance activities in a coherent programme, with the
                                         necessary human and organisation resources, and evaluation
                     Innovation/system   supporting developments and changes in origination and guidance
                     change              practices to improve the quality and organisation of provision, better
                                         serving integrated career support along the life-span
                       Source:   Adapted from Ford (2007).
























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