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Increasing the value of age: guidance in employers’ age management strategies







                         An organisation age management strategy generally consists of one or more
                     approaches, which correspond to overarching concepts. These approaches are
                     then translated into more specific goals with associated activities and methods
                     which should lead to predefined results. Within this context, guidance activities
                     are used to implement the selected age management approach. Activities can be
                     alternatives,  building  on  each  other  or  focusing  on  different  aspects  of  an
                     approach.
                         Guidance  will  include  all  activities,  designed  to  help  individuals  to  take
                     educational,  vocational  or  personal  decisions  during  their  working  lives,
                     supporting employees in fulfilling their work assignments irrespective of their age,
                     allowing them contribute to the organisation’s aims and processes in a significant
                     way, adjusted to their career stage.


                     Figure 1.   Levels of the conceptual model

                                       Context (EU and national policies)

                        Organisation
                          Human resources policy        (the general human resources policy of the organisation)
                             Age management             (the aim of the age aspect in the human resources policy)
                             strategy

                                Approach       (the instrument(s) used to realise the aims of the management strategy)

                                    Guidance activities and methods   (the activities used to implement the approach)
                                    +
                                    Non-guidance related activities

                       Source:  Panteia.

                         The age management strategy, approach and guidance activities all happen
                     within an organisation and the environment of the organisation (the context, such
                     as  EU  and  national  policies  and  developments).  This  results  in  the  following
                     conceptual model, as presented in Figure 1. The actual situation might not be as
                     straightforward as this model suggests: it is merely a framework and introduces
                     the relevant concepts for this study.


                     2.2.3.   Guidance activities in active age management
                     Guidance defines itself as aid offered, in the form of activities, to an individual to
                     allow  him  or  her  to  define  himself  or  herself.  Guidance  helps  in  identifying
                     capacities,  competences  and  interests.  With  this  knowledge,  an  individual  can
                     make meaningful education, training and occupation decisions for their personal










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