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Increasing the value of age: guidance in employers’ age management strategies







                         As indicated in this report, much of the career guidance is not delivered in a
                     formalised  way  with  clear  structures,  procedures,  processes  and  qualified
                     persons  assigned  providing  it.  ‘Much  career  support  is  delivered  informally  by
                     managers, work colleagues, family and friends’ (Cedefop, 2008a, p. 31).
                         Especially in small and medium-sized enterprises (SMEs) career guidance
                     ‘is more likely to be informal and dependent on the enthusiasm/commitment of
                     individual managers’. As a result, quality assurance of guidance activities tends
                     to be unsystematic.
                         This  report  also  concludes  that  coordination  and  cooperation  among  the
                     various  stakeholders  (employers,  labour  unions,  chambers  of  commerce,  PES,
                     VET  institutions)  in  providing  guidance  is  limited.  In  most  countries,  guidance
                     provision is focused on young people (provided by initial education and training
                     institutes) or the unemployed (provided by public employment services) and not
                     on  the  employed,  specifically  not  addressing  employed  older  workers.  Older
                     workers  could  be  suspicious  of  career  guidance  provided  by  employers,
                     perceiving  it  as  biased  or  incomplete,  while  employers  feel  that  it  encourages
                     people  to  leave.  Few  organisations  employ  professionally  qualified  career
                     counsellors (Cedefop, 2008a).



















































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