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Increasing the value of age: guidance in employers’ age management strategies






                     Table 1.   Overview of challenges to keeping older workers employed


                       Systemic barriers         Situational barriers      Dispositional barriers
                       Eligible pension age      Social attitudes in the   The generally negative
                                                 workplace and expectations   image of older workers
                                                 towards older workers     could form a self-fulfilling
                                                                                     a
                                                                           prophecy. ( )
                       Legislation and tax/benefit   Lack of age aware human   Loss of confidence and
                       structures, for example with   resource policies and   self-esteem and
                       regard to early retirement   guidance activities    unwillingness to learn or
                                                                                    b
                                                                                      c
                                                                           tiredness ( ) ( )
                       Lack of access to active   Companies’ cost-benefit   Lack of vocational
                       labour market services after   analyses of investments in   qualifications and practical
                                                                                             d
                                                                   a
                       retirement age.           training older workers ( )   skills (outdated skills) ( )
                       The economic situation and   Family circumstances (caring   Internal urges to exchange
                       demographic developments   responsibilities for senior   work for leisure or a life
                                                              .  d
                                                 family members) ( )       away from formal work
                                                                           (voluntary)
                       Society’s                 Working conditions and work   The ability to manage and
                       view/perception/prejudices   structures which do not   cope with change in later
                                                                               a
                       towards older workers     directly support further   life ( )
                                                        c
                                                 learning ( )
                       Lack of incentive for     Changing and emerging     Lack of understanding of
                       companies to deploy active   career development models   how the labour market
                                                                                   e
                       age management policies   and flexibilisation of the   operates ( )
                                                 labour market
                       Lack of guidance and lifelong   Older workers’ competences   Financial situation of older
                       learning opportunities    concentrate increasingly on a   workers (driver as well as
                                                                     c
                                                 specialised field of work ( )   hampering factor)
                                                 Opportunities to keep up to   Physical and mental health
                                                                                    c
                                                 date with technological   problems ( )
                                                 changes, lack of information,
                                                                    . b
                                                 reduced social networks  ( )
                       Source:   Panteia, based on several sources:
                              a
                             ( )  Cedefop (2011c);
                              b
                             ( )  European Commission and Committee of the Regions of the EU (2011);
                              c
                             ( )  Cedefop (2010);
                              d
                             ( )  Cedefop (2011a);
                              e
                             ( )  Cedefop (2008a).

                         A  2012  Eurobarometer  survey  shows  that  ‘lack  of  opportunities  to  retire
                     gradually,  exclusion  from  training  and  negative  perceptions  of  older  people
                     among employees are perceived to be the main obstacles stopping people aged
                     55  years  and  over  from  working.  Employees  aged  55  years  and  over  are
                     perceived to be experienced and reliable, but less likely to be seen as being open
                     to new ideas or up to date with new technology’ (European Commission, 2012b,
                     p. 8).
                         It  is  useful  to  see  whether  demographically  determined  trends  in  labour
                     supply create a market conjuncture more conducive to the employment of older
                     workers.  The  demand  for  older  workers  might  automatically  increase  and








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