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Increasing the value of age: guidance in employers’ age management strategies






                         Companies  have  various  reasons  to  perform  competence  assessment:
                     defining  recruitment  criteria,  career  development  of  staff,  planning  the
                     transmission  of  knowledge  and  the  replacement  of  older  staff.  Competence
                     assessment  is  sometimes  required  for  company  quality  assurance  of
                     management systems/standards, in restructuring and organisational change. At
                     other times it may be mandatory, according to national labour law.
                         This Cedefop study also highlights that not all company segments or groups
                     of employees are assessed to the same degree; activities are mostly focused on
                     managers  and  high  qualified  technicians  and  engineers.  The  report  does  not
                     address the specific situation of older workers.
                         One  other  conclusion  of  the  study  is  that  companies  rarely  use  common
                     methodologies  or  presentation  formats,  or  share  terminology  for  referencing
                     knowledge, skills, and competences. Also, the connection between private and
                     public  validation  frameworks  is  limited.  For  both  these  reasons,  validation
                     systems across firms tend to be either opaque or not very compatible, limiting the
                     mobility of employees between enterprises.


                     3.3.5.   Examples from countries studied
                     Given the lack of overarching statistics on guidance and active age management
                     in  the  workplace,  this  study  gathered  additional  information  at  national  level.
                     Generally,  information  on  country  level  echoes  lack  of  systematic  quantitative
                     data collection on this topic, although some studies were referred to at national
                     level.
                         Generally,  these  studies  confirm  the  low  awareness  of  age  management
                     issues within companies across Europe. Recent research, for example on human
                     resources strategies in companies in the Czech Republic, shows that only 13% of
                     Czech employers have included efforts to retain older employees in their strategic
                     plans.
                         In the UK, a survey of human resources professionals showed that only a
                     quarter of organisations had a strategy for career development for all staff, and
                     only a third felt that senior management was committed to career management
                     activities. Only some of the organisations reporting a strategy provide some type
                     of guidance to their staff.
                         Low  awareness  of  the  relevance  of  age  management  and  the  role  of
                     guidance starts partly with stereotypical perceptions of older workers. In Sweden,
                     for  example,  a  recent  survey  shows  that  approximately  25%  of  union
                     representatives  and  15%  of  employers  believe  that  older  people  should  retire
                     earlier to make way for younger people (Swedish Government, 2013). Many older











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