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Increasing the value of age: guidance in employers’ age management strategies






                     (c)  industrial  funds  that  help  stimulate  specific  areas  (partly/completely)
                         overlapping with the goals of the age management strategy, which can be
                         laid down in collective labour agreements (such as the intersectoral bipartite
                         fund, Fondimpresa, used by Rossimoda).

                         A governance partner can also be involved as a guidance provider. These
                     are  organisations  such  as  trade  unions,  employer  organisations,  public
                     employment  services  (PES),  adult  learning  centres,  external  experts.  Although
                     internal actors provide most career guidance in the case studies, some report on
                     the  use  of  external  sources,  mainly  private  consultants,  trainers  and  public
                     employment services. For example, employees at the UCLH (the UK) have the
                     opportunity to make an appointment with their pension provider to talk about the
                     consequences of retirement on their income.
                         Different actors may work together, as at the career and counselling centre
                     of  Kronoberg  where  employees  are  informed  about  occupation  paths  for  older
                     workers.  Similar  to  the  learning  centre,  the  career  and  counselling  centre  is  a
                     physical  space  and  here  employees  receive  counselling  and  advice  from
                     education advisors, the public employment service, the social insurance agency
                     and the county council.
                         Such guidance activities enable employees to become better informed about
                     different career paths. It is difficult to assess the skills of these external guidance
                     providers  and  it  is  left  to  the  hiring  organisation  to  ensure  their  skills  are
                     appropriate.
                         Comprehensive cooperation is not seen in many cases. Internal actors are
                     usually  responsible  for the  guidance  provided  and  the  roles  of  external  parties
                     are more often in education and training, frequently on an ad hoc basis instead of
                     being embedded in the approach. As seen from Table 8, most guidance provided
                     by external parties is during start-up.




                     5.5.    Concluding
                     Some conclusions can be drawn on stimulating or hampering guidance activities
                     for older workers in the workplace floor:
                     (a)  keeping older workers active and productive is considered by promoters the
                         most  important  aim  for  implementing  an  age  management  strategy,
                         approach and guidance. There is a strong link between the challenges that
                         the age management strategy addresses and the approaches implemented.
                         However, one approach can help in dealing with more than one challenge so











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