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Increasing the value of age: guidance in employers’ age management strategies






                     During the interviews, employees can request different types of activity: training,
                     mentoring, information on retirement, specific organisation of work time.
                         Other employees from the organisation, peers and younger employees, can
                     also be as described internal actors. Peers can provide guidance, as do the older
                     employees at Rabobank. In some cases younger employees provide guidance,
                     mainly in mentorship programmes, where both parties learn from each other by
                     working together and talking about the job at hand.
                         In 10 of the 20 cases extra attention is paid to the internal guidance provider
                     in  the  form  of  an  internal  or  external  training.  In  the  remaining  cases  the
                     competences  of  the  internal  guidance  providers  are  most  likely  seen  as
                     appropriate  to  the  extent  that  specific  training  on  guidance  methods  is  not
                     deemed relevant.


                     5.4.2.   Governance partners
                     Governance partners help in developing the age management strategy. In eight
                     cases the organisation received external help during the process.
                         External experts may perform this role and may come from a consulting or
                     (semi-)public organisation (university or public employment agency). They have
                     relevant  knowledge  and  help  the  organisation  in  designing  the  strategy,  the
                     approach and in selecting the guidance methodologies.
                         Representative  organisations  (such  as  union  or  employers’  organisation)
                     may also be a governance partner. These have close ties with the organisation,
                     or  sector,  and  may  assist  in  developing  the  age  management  strategy.  In
                     Vysočina,  the  trade  union  played  an  active  role  in  designing  the  strategy  and
                     approach in meetings with management. Governance partners may also supply
                     their  expertise  in  the  form  of  guidance  in  their  role  as  an  expert  on  specific
                     subjects. This makes them a resource partner.


                     5.4.3.   Resource partners
                     Resource partners provide (part of) the resources needed to implement the age
                     management strategy, such as funding and guidance delivery. They are involved
                     on a more operational level than governance partners.
                         These  are  external  partners  that  may  (partly)  fund  the  age  management
                     strategy.  Most  strategies  in  the  case  studies  are  fully  funded  by  the  company
                     themselves but external funds played a role in seven cases:
                     (a)  EU  funds  such  as  ESF,  EQUAL  and  the  Leonardo  da  Vinci  programme,
                         when applicable (Wicke, the Czech Society for Quality and Vysočina);
                     (b)  national  funds  that  help  stimulate  specific  areas  (partly/completely)
                         overlapping with the goals of the age management strategy (Kiruna and the
                         Kronoberg County Council);







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