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Socially responsible restructuring
                                                          Effective strategies for supporting redundant workers




                        In  terms  of judging the impact of the approach, the Better West Midlands
                     project team tracks their clients until they have been in work for 13 weeks, and
                     can offer some insight into their destinations and success on reintegration into
                     the labour market. The project claims to have achieved over 90% of returns to
                     work before the current recession, but success rates are likely  to  decrease  in
                     periods of economic downturn, due to the reduced demand for labour.

                     6.13.3.   Innovation and effectiveness
                     The innovation here comes from the strong  involvement  of  the  trade  unions,
                     which is less frequent in the UK where social partnership is less structured than
                     in other Member States. Of particular importance is their role as an early warning
                     of impending redundancies.


                     6.14.  The East of England Development Agency,

                             Response to Redundancy (R2R) (CASE STUDY 14)


                     6.14.1.   Background and context
                     The East of England Development Agency (EEDA) established the Response to
                     Redundancy (R2R) in early 2005 in conjunction with the European Social Fund
                     (ESF). R2R offers services to people whose jobs are at risk or who are in the
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                     process of being made redundant. Those eligible are employed ( ) by public or
                     private sector organisations at a location in the east of England (in the counties of
                     Bedfordshire, Cambridgeshire, Essex, Hertfordshire, Norfolk and Suffolk). EEDA
                     is now, with ESF, investing GBP 2.2 million in a new Response to Redundancy
                     package  as  part of a wider GBP 6.2 million Beyond 2010 skills training
                                 65
                     programme ( ).
                        The Response to Redundancy Programme complements the Rapid Response
                              66
                     Service ( ), initiated in 2002 to support larger scale  redundancies,  which  is
                     operated  on a regional basis by Jobcentre Plus, and other provisions recently
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                     introduced by the Learning and Skills Council ( ). Response to Redundancy
                     (R2R) provides a range of support to individuals including career guidance on an




                     64
                     ( )  The staff concerned must be directly employed and temporary. Agency staff are excluded.
                     65
                     ( )  For further details see: http://www.eeda.org.uk/beyond-2010.asp [cited 17.5.2010].
                     66
                     ( )  For further details see:
                         http://www.jobcentreplus.gov.uk/JCP/stellent/groups/jcp/documents/websitecontent/dev_01059
                         4.doc. [cited 17.5.2010].
                      67
                     ( )  There are some concerns about overlap between initiatives which are being addressed
                         progressively by EEDA.





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