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Socially responsible restructuring
                                                          Effective strategies for supporting redundant workers




                     explanation may also be found in the fact that Startkraft reports contracts shorter
                     than six months as ‘new positions’.

                     6.12.6.   Innovation and effectiveness
                     The  ‘right-sizing’  project  does  not contain any truly innovative elements other
                     than the size of the restructuring and the fact that all measures were taken on a
                     large scale. The following success factors were identified:
                     (a)  early planning with the involvement of  trade  unions  and  external
                         collaborators;
                     (b)  a  clear  project with regards to responsibilities, economic resources,
                         schedule and expected results;
                     (c)  close cooperation between human resources and finance departments for a
                         target-oriented process, and a consistent communication strategy leading to
                         clear messages from the top management on the firm’s future goals;
                     (d)  support to managers at all stages of the restructuring process and visible
                         leadership at all levels.
                        Through a survey among managers and  personnel, Volvo Cars received
                     positive  feedback  on the way the structuring process had been carried out. In
                     particular,  the  personnel  were  satisfied with the employer’s efforts to meet the
                     needs and expectations of redundant employees as far as possible. In particular,
                     many employees praised the fact that the external service providers had offices
                     in  the  same building as Volvo, allowing employees to get advice in an easy
                     manner.


                     6.13.  Better West Midlands Project, UK

                             (CASE STUDY 13)


                     6.13.1.   Background and context
                     The  West  Midlands  region  of the United Kingdom (UK) has a long history of
                     manufacturing  and  continues  to  be  a major centre for sectors such as
                     automotive, mechanical and electrical engineering, with many of the businesses
                     being interdependent, such as the motor manufacturers and their supplier
                     companies. In all regions there is a rapid response service in the event of mass
                     redundancies, which basically harnesses existing guidance and training provision
                     through Jobcentre Plus, the public employment service, although activities tend
                     to focus on job search.











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