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Guidance supporting Europe’s aspiring entrepreneurs
                                                                Policy and practice to harness future potential





                         Matching  mentors to mentees in terms of demographic and sector
                     experience (Wikholm, 2005) or attitudinally, contributes to mentee satisfaction
                     with  the  support  received from their mentors (St-Jean and Audet, 2009). That
                     said, many programmes prefer not to pair a mentor and mentee together from the
                     same  type  of firm to avoid possible  competition and prevent discussions from
                     becoming too technical, which falls outside the scope of mentoring.
                         Mentoring relationships that go beyond simple verbal  exchanges  can  help
                     mentees  develop their understanding of their personal attitudes, values,
                     motivation, self-efficacy and goal setting (St-Jean and Audet, 2008). Explanations
                     of why things work (or do not), the opportunity to question an experienced mentor
                     and the simple process of working with a trusted individual, can assist personal
                     development through affective learning.
                         Trust is essential in a mentor-mentee relationship, considered necessary to
                     upholding the ‘moral contract’ which establishes the goals, means, roles, plan of
                     action and timeline for the relationship (Erdem and Aytemur, 2008). Willingness
                     to plan and set goals appears to go hand in hand with  trust;  these  two
                     dimensions appear mutually supportive.
                         The mentees’ own characteristics can affect the success of the relationship;
                     a ‘typical’ entrepreneur might be characterised as resisting help. The following
                     mentee attributes have been identified (St-Jean and Audet, 2008) as crucial to a
                     solid mentor relationship: openness to feedback; sincerity about one’s needs and
                     weaknesses;  setting  realistic expectations with the mentor; the ability to
                     communicate problems clearly; initiating frequent contact; willingness to discuss
                     failure as well as success; recognition of the importance of mutual respect; and
                     confidence, openness, and readiness to do all that is possible and appropriate to
                     develop a solid relationship.
                         As well as identifying the key success factors contributing to effective
                     mentoring relationships, it is also important to reflect on problems within mentor-
                     mentee relationships, described as ‘toxic mentoring’ (Gravells,  2006).  If  the
                     mentor spends times ‘boasting’ to the mentee of his/her successes, it presents
                     an unassailable image of success that inhibits the mentee from being open. The
                     relationship will not work if the mentor fails to listen carefully to the needs and
                     situation of the mentee. The mentor should not be too formal or distant and nor
                     should the mentor try to live vicariously  through  the  mentee,  becoming  too
                     involved in trying to make the mentee business work and setting up unhealthy
                     dependencies.













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