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eGuidance By Senior Adviser Elsebeth Nygaard

eGuidance was launched in process on their own. eGuidance ance in a common forum and
January 2011 and provides indi- plays a central role as a guide to to work with guidance on social
vidual and personal guidance the national guidance portal, a media. (www.facebook.com/
to all citizens via various virtual communicator of guidance infor- eVejledning). We use Facebook,
communication channels: chat, mation, etc. because Denmark has a high
telephone, text message, e-mail, percentage of Facebook users.
webinars and Facebook. The users can contact eGuidance The activity on Facebook gener-
during days and evenings as well ally happens on the wall, where
eGuidance is for everyone who as on the weekends. Many peo- it is public for everybody to see.
wants information about educa- ple appreciate that they can get The interaction can be between
tion and employment and may in touch with a guidance coun- the counsellor and the counse-
also refer users to other guid- sellor for example on a Tuesday lees, or between several people
ance tools (www.ug.dk) and evening or Saturday afternoon. taking part in the debate. We
institutions for further guidance. Clients typically contact eGuid- have seen several times that peo-
eGuidance is especially targeted ance with questions relating to ple try to help each other, which
at resourceful young persons youth education, higher educa- is precisely one of our main pur-
and their parents to give them tion or adult education. poses of being on Facebook.
easy access to independent
information and guidance and Facebook was first taken in use Webinars are held as a supple-
hereby motivate them to con- in January 2012 and gives eGuid- ment and as another way to
tinue the search and clarification ance the chance to provide guid- guide. Subjects can be how to

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