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Increasing the value of age: guidance in employers’ age management strategies






                     percentage  of  their  wage  (costs).  These  funds  stimulate  the  use  of  training
                     activities,  for  example  the  development  and  training  funds  in  the  Netherlands
                     (see  Chapter  3).  Without  these  funds,  financing  the  development  and
                     implementation of these activities can be a problem.


                     6.3.2.4.  The role of external actors
                     The  roles  of  the  external  actors  as  (co)financiers  and/or  as  experts  during
                     development  and  implementation  seem  to  be  intertwined.  If  an  external  actor
                     finances  the  activities,  an  expert  is  usually  involved  in  the  development  and
                     implementation. It seems likely that one of the criteria for getting external funding
                     is that an external party is involved (and financed) to meet funding rules.
                         Knowledge developed by external agents may be used in the development
                     of  the  strategy,  approach  and  guidance  instruments,  without  the  direct
                     participation of the external experts. Some cases have based their design of the
                     strategy,  approach  and  guidance  instruments  on  available  information  about
                     good practices on the subject. This can be an example from another organisation
                     or in line with a leading expert on the matter at hand.
                                                                 26
                         One example is the work ability index ( ), a tool developed in Finland and
                     used  in  other  companies  and  countries.  This  illustrates  the  relevance  of
                     knowledge sharing and disseminating knowledge to stimulate the development of
                     age management strategies that have been shown to work. It also benefits the
                     overall  development  of  high  quality  age  management  (applying  the  lessons
                     learnt).




                     6.4.    Conclusions

                     Below are the conclusions on framework conditions for the delivery of guidance.
                         A two-step approach to guidance delivery seems to be favoured. Step one is
                     to  inform  or  advise  all  eligible  employees  about  the  opportunities  in  the  age
                     management  strategy;  larger  organisations  tend  to  use  a  group  approach  and
                     some use dedicated ICT tools. It is then up to the employee to decide whether to
                     adopt a more intensive approach that involves advising, coaching, mentoring or
                     counselling. These activities are better delivered on an individual level, face-to-
                     face.
                         Needs  and  skills  assessments  are  normally  not  performed  at  the  initial
                     intervention stage.


                      26
                     ( )  http://www.ageingatwork.eu/?i=ageingatwork.en.tools.4 [accessed 27.3.2014].








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