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Increasing the value of age: guidance in employers’ age management strategies






                         Some countries have a harder entrepreneurial culture, more focused on the
                     organisation and less on the individual. In such cases, guidance activities tend to
                     play  a  much  more  instrumental  role,  in  which  the  needs  of  the  individual  are
                     secondary  or  absent.  The  national  context  and  culture  can  be  a  barrier  in
                     implementing (guidance in) age management. This seems mostly to be an issue
                     in the eastern EU Member States.


                     6.3.2.2.  Same strategy, different goal
                     Some  age  management  strategies  have  different  goals  but  use  the  same
                     guidance  instruments  and  methods.  This  is  a  positive  indication  for  the
                     transferability  of  the  activities.  For  example,  a  mentoring  programme  can  be
                     aimed at:
                     (a)  stimulating knowledge transfer;
                     (b)  offering career opportunities to older employees;
                     (c)  helping  new  employees  in  getting  to  know  the  company  and  the  work
                         process at a faster pace.

                         Most cases have only one of these goals as a central aim of the strategy, but
                     all of them are reached. This shows the broad potential of one approach, and the
                     possibility for positive unforeseen side effects of policy.


                     6.3.2.3.  Enabling and restrictive laws and structures
                     Several specific national laws and structures have an effect on the transferability
                     of  practices.  In  many  cases  certain  guidance  activities  may  not  be  relevant  or
                     have little applicability.
                         For  example,  some  cases  have  a  programme  aimed  at  informing  and
                     advising  an  employee  about  the  process  and  income-effects  of  retirement.
                     However,  this  type  of  activity  is  less  relevant  in  countries  where  the  pension
                     scheme is simpler and the employees themselves can easily judge the effects.
                     This type of information and advice is essentially beneficial in countries where the
                     pension scheme is relatively complex.
                         In other cases, guidance activities are linked to the introduction of flexible
                     working times for older employees. Some also use financial stimuli to promote
                     participation in a specific programme. These types of activities and stimuli are not
                     always  allowed  in  other  organisations  or  countries  due  to  collective  labour
                     agreements  which  may  prohibit  or  limit  the  introduction  of  flexible  working
                     arrangements or financial stimuli.
                         Some  cases  have  a  financial  framework  to  fund  training  activities  for
                     individual employees. These are organised at national or sector level and funded
                     by  the  government  or  by  employers  and  employees  who  pay  a  certain







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