Page 127 - increasing-the-value-of-age-guidance-in-employers-age-management-strategies
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Increasing the value of age: guidance in employers’ age management strategies






                     Key message 1: establish frameworks for lifelong career development
                     Despite the principles laid down by the 2008 Council resolution, (Council of the
                     European  Union,  2008b)  guidance  provision  across  the  lifespan  is  still
                     fragmented,  both  in  terms  of  policies  and  stakeholder  engagement.  The
                     establishment of an overarching framework could stimulate the development of a
                     coherent  system  assuring  access,  quality,  and  cooperation,  and  encourage
                     career development. The basis for such a framework should be a homogeneous
                     definition of age management, guidance and the role of the different actors. All
                     policy  priorities  are  interconnected,  nevertheless,  in  enterprise  contexts;
                     prioritising  individual  access  to  guidance  in  the  workplace  is  fundamental.
                     Motivating  older  workers  to  have  an  active  attitude  to  career  development:
                     guaranteeing  their  fair  and  ethical  treatment  is  also  fundamental.  Stimulating
                     packages should be set up for starting up guidance activities at company level:
                     financial incentives; good practices, guidelines; and awareness-raising activities,
                     communicating the effects of guidance in the workplace.

                     Key message 2: better coordination of guidance activities must be achieved
                     in the cooperation with social partners
                     Guidance  should  be  better  integrated  in  active  age  management  strategies  at
                     both national and sector level. This policy issue is closely related to the adoption
                     of a lifelong understanding of career development as a basis for the definition of
                     guidance  systems.  The  current  fragmentary  organisation  of  most  guidance
                     systems,  based  on  institutional  sector  definition  tends,  to  ignore  continuous
                     career  development  for  individuals.  Guidance  provision  across  an  individual
                     learning and work context can be improved if individual experiences, skills and
                     needs  are  considered  and  assessed.  This  requires  coordination  between
                     stakeholders,  which  can  be  formalised  in  common  registry  tools  such  as
                     portfolios,  the  development  of  common  career  management  skills  frameworks,
                     sharing  client  databases  (within  ethical  principles)  and  practical  day-to-day
                     cooperation in the handling of individual cases. Public employment services and
                     education  providers  should  streamline  their  guidance  provision  for  employed
                     older  workers,  developing  outreach  strategies,  to  inform  employers  and
                     employees about their services and to provide guidance in a flexible manner (at
                     the time, location, and in the form that comply with the needs of the worker). All of
                     organisations  involved  (employers,  unions,  guidance  providers,  employment
                     services,  etc.)  must  work  towards  development  of  career  management  skills,
                     access to guidance and quality of guidance.













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