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Estonia                                                                                                        Finland







                         Promoting e-services in Northern Europe                                                                        Design for innovation and better service










                         Foundation Innove, acting as the Euroguid-  practices and e-services in the field of lifelong                  In 2015, Euroguidance Finland launched a service  A rich evidence base has been created through
                         ance  Estonia,  hosted  the  first  e-Guidance  and   guidance. The country teams noted that the               design project to better understand guidance  individual interviews and focus groups conducted
                         e-Governance seminar in Tallinn in October 2015.  first step at a national level is to create a jointly        practitioners’ attitudes towards and perceptions  with representatives of education and employ-
                         The event aimed at supporting international  agreed vision for the conceptual framework of                     of internationalization and international mobility.   ment sectors in 2015. An online questionnaire
                         knowledge sharing between stakeholders on the  e-Guidance. It should consist of a jointly agreed               Service design is about innovating, creating and   completed by more than 200 respondents pro-
                         development and provision of e-services in the  overall technical architecture, including a descrip-           developing services by designing them based on   vided  additional  insights  into  the  target  groups’
                         field of lifelong guidance. The idea to organise  tion of key guidance functions and interfaces with           client needs and service provider’s institutional   mindset. In 2016, also the end-users (potenti-
                         this international seminar on e-Guidance and   existing national information systems and online                strategy. The main aim in service design is to   ally mobile young people) will be consulted on-
                         e-Governance was born at the International   services available for citizens.                                                                           line on matters linked to studying and training
                         Symposium on Career Development and Public                                                                     make the client’s user experience as positive as   abroad.
                                                                                                                                        possible. Active involvement and concrete input
                         Policies in June 2015, in Des Moines, USA.   Developing e-Guidance and e-Governance is im-
                                                                  portant for Estonia as it is one of the leading                       of clients are the key to successfully implemen-  The analysis of the above material will provide
                         The  seminar  in Tallinn  was  organised  by  Foun-  countries  in  the  world  in  providing  e-services      ting the service design process.         Euroguidance Finland  with a foundation  for de-
                         dation Innove in close cooperation with the   to  its  citizens.  These  e-services  have  already                                                      livering services in a more innovative way to the
                         representatives of the Finnish Education and   become the norm for Estonians: e-elections,                     With the service design project Euroguidance   Finnish guidance community. Also new appro-
                         Employment Ministries, the European Lifelong   e-taxes, e-police, e-healthcare, e-banking, and                 Finland plans to reach the hidden or unconscious   aches for motivating guidance counsellors to
                         Guidance Policy Network Coordination Unit at   e-school. Every inhabitant can obtain a smart ID-               emotions of guidance practitioners linked to   promote international mobility to their clients are
                         the University of Jyväskylä, Estonian stakeholders   card that enables him or her to make use of all of        internationalization that may play a role in their   expected to be found.
                         from the education and labour sectors as well as                                                               daily work. The intention is to uncover the diffe-
                         representatives from the private sector.  these solutions and sign documents digitally. By                     rent  subgroups  within  the  diverse  target  group  This development project will be implemented in
                                                                  means of e-Guidance also information and advice                       of guidance practitioners: can different users  cooperation with a Finnish service design com-
                         This seminar initiative has been a crucial acce-  on international mobility can be more efficiently            within the main target group be identified and  pany called Darwin Ltd. The project will run until
                         lerator promoting the development of innovative  provided to those interested in the future.                   if so, how can Euroguidance services be further  summer 2016.
                                                                                                                                        developed on the basis of the needs expressed
                                                                                                                                        by the subgroups.













                         Photo: Jarek Jõepera                     Photo: Kristina Orion






                                           CONTACT:                                                                                                       CONTACT:
                                           Margit Rammo                                                                                                   Euroguidance Finland
                                           Euroguidance Estonia
        DIVERSE SERVICE                    Email [email protected]                                                                                   Email [email protected]                                        DIVERSE SERVICE
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