Page 19 - Euroguidance-highlights-2018

1.5 Facts and figures

The Euroguidance Website is the primary platform ning opportunities, international mobility, national
by which the Euroguidance Network disseminates guidance systems and about us.
information to its target groupings and the main
leverage point for the dissemination of European The predominant form of traffic to the website
guidance related resources to the wider guidance has shifted from Referrals (accounting for 37.7%
community. All Euroguidance centres are respon- of all traffic in 2017 to 23.5% in 2018) to Organic
sible for providing and uploading content to this search (accounting for 29.5% of traffic in 2017 to
website according to a common agreement. 36.7% in 2018). This represents a 71% increase
in users visiting the website via Organic search.
www.euroguidance.eu The largest percentage increase in users visiting
the website is via social media which has seen a
In 2018 there were around 32,000 visitors to the 238% increase from 2017 to 2018. Although social
Euroguidance Network website. This is an increase media is one of the smallest sources of traffic, it
of 35% from 2017. The targeting measures stated now accounts for 4.3% of users, an increase from
in our 2017 Highlights publication “to increase the the 1.7% in 2017.
number of visitors and to make them frequent
users of this online service” have therefore had The devices through which people accessed the
an effect already. website in November and December 2018 were
There was a 44% increase in the number of se- desktop (76.7% of all users), mobile (20.7% of all
ssions on the website so each user was more users) and tablet (2.7% of all users). The major-
engaged with the website content. The top 5 ity of website activity took place on weekdays
countries with most visitors to the website were between 7am and 9pm. The main users of the
Spain, the United States of America, Italy, France Euroguidance website are professionals and
and Sweden. The most popular web pages, after these times along with the predominant use of
the Home page, were forthcoming events, trai- desktop fits this user well.

1. EUROGUIDANCE - NETWORK LEVEL ACTIVITIES 19