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Increasing the value of age: guidance in employers’ age management strategies






                     improvement  of  working  conditions  and  risk  prevention;  skill  development  and
                     access  to  training;  facilitating  the  work-to-retirement  transition;  knowledge  and
                     skill transfer and the development of tutorship programmes. All these issues can
                     be supported by guidance activities but there is no specification of which activities
                     to develop.
                         A recent study published by the research department of the French Ministry
                     of Labour, Employment and Social Dialogue (DARES, 2011) evaluated the first
                     qualitative  impacts  of  the  resulting  older  worker  action  plans  and  agreements.
                     This  study  revealed  relatively  low  concern  with  the  mature  stages  of  career
                     development: issues such as the hiring of older workers and transitions from work
                     to retirement had reduced relevance in the analysed agreements.
                         The  general  absence,  across  the  EU,  of  guidelines  on  how  guidance
                     activities can be developed in workplace contexts means no contribution to the
                     development of late career support. The examples which do exist (in Denmark,
                     Finland  and  the  UK)  frequently  depart  from  strong  stakeholder  engagement  in
                     active  ageing  in  firms,  independently  of  the  existence  of  favourable  normative
                     settings. Further analysis follows in the next section.


                     4.3.2.   National strategies and types of stakeholder engagement
                     Despite  a  relative  absence  of  legislation  on  this  matter,  national  strategies  for
                     active  ageing  have  reportedly  been  developed  in  several  countries  in  Europe.
                     Nevertheless, few recent initiatives have so far led to the introduction of concrete
                     measures to support active ageing, including guidance for older workers.
                         In the Czech Republic, national interest in active ageing is defined in major
                     strategic documents based on programmes and recommendations given by the
                     European Union and the United Nations. However, action (such as the national
                     programme of  preparation for  ageing) tends to be restricted to proclaiming the
                     importance of care for the target group 50+, with little in the way of specific and
                     practical measures that could be characterised as guidance activities.
                         In  Denmark,  Germany,  France  and  the  Netherlands,  comprehensive
                     approaches  to  active  ageing  are  the  result  of  national  tripartite  dialogue  or
                     sectoral  social  partner  negotiations.  In  some  countries  (including  France)
                     comprehensive approaches are implemented through national legislation based
                     on  social  partner  agreements,  requiring  the  introduction  of  age  management
                     planning and management policies in companies.
                         Guidance  often  does  not  have  a  specific  place  in  this  very  broad  active
                     ageing  strategy  development.  Generally,  there  are  no  designated  funds  for
                     lifelong  guidance  as  an  instrument  for  age  management,  although  in  practice











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