Page 98 - guidance-supporting-europe-s-aspiring-entrepreneurs-policy-and-practice-to-harness-future-potential
P. 98
Guidance supporting Europe’s aspiring entrepreneurs
Policy and practice to harness future potential
3.6.5. Opportunities for the future
This study has also shown that entrepreneurship driven by socially and
environmentally responsible considerations is particularly popular among young
students; the research implies that young people are increasingly driven by ‘blue’
(socially responsible) and ‘green’ (environmentally responsible) entrepreneurship.
This creates a significant opportunity for further development of entrepreneurship
among this target group.
At the same time, it is important to avoid creating a false dichotomy between
‘socially responsible’ and ‘socially irresponsible’ enterprise. Instead,
entrepreneurship-related interventions should send the message that all forms of
entrepreneurial activity can be socially responsible.
92
